Get unprecedented workflow speed and productivity
Create the perfect setup for your needs
The modularity of MediaCentral makes it the perfect solution for even smaller production teams. You can make your workflow as simple or as sophisticated as you need it to be, customizing it to handle the needs of your unique workflows. Deploy one or more primary workflow modules—Editorial Management, Production Management, Newsroom Management, Asset Management, and/or Graphics Management. Then add other capabilities as needed through your choice of client license (which each includes a host of apps), media services, editor panels, and third-party connectors.
Get to work without a learning curve
If you can navigate a webpage or smartphone, you can master MediaCentral. Its task-oriented graphical MediaCentral | Cloud UX interface enables you to jump right in and start working immediately. Even as you add new modules to your workflow, MediaCentral | Cloud UX makes every new tool familiar, keeping you productive. No more bouncing between multiple tools to complete projects. Teams can view tasks, access projects, log and ingest clips, edit video, and publish content from anywhere—with the same unified experience across workstations, laptops, and mobile devices. Native mobile apps for iOS and Android devices are also available, providing streamlined access to MediaCentral | Cloud UX.
Find media quickly and easily
Tracking down content has never been so easy. MediaCentral provides global search and browsing capabilities, enabling you to quickly find, preview, and access relevant video, audio, graphics, and documents across your entire MediaCentral ecosystem. Add MediaCentral | Phonetic Index to the powerful new MediaCentral | Search engine and you can locate every clip that contains a specific spoken word or phrase in milliseconds—across all available storage and archives. You don’t even need to leave the comfort of your editing application, as MediaCentral can be accessed directly from within Media Composer | Ultimate or Adobe Premiere Pro CC with the MediaCentral | Panel option.
Connect teams and workflows together
MediaCentral connects different teams, media, and workflows together, putting an end to work silos and making real-time collaboration a reality for remote contributors. Its web-based, mobile-accessible MediaCentral | Cloud UX interface and mobile apps make it easy to access media and work on projects from anywhere. This highly flexible system empowers communication, minimizes downtime, and enables teams across your MediaCentral ecosystem to turn around projects faster and more easily—no matter where the people, projects, assets, and home facility are located.
Boost your efficiency
Not only does MediaCentral accelerate media production workflows, it also delivers exceptional performance and reliability to keep your creativity and productivity flowing. Speed up media browsing and searching tasks with lightning-fast page load times, even when switching among both native MediaCentral modules and apps, and connected applications such as Media Composer | Ultimate, Pro Tools, and third-party tools. And get direct integration with Maestro graphics solutions, providing the access and workflows you need to turn around better stories fast.
Gain better performance and productivity
MediaCentral offers many new enhancements and improvements across its workflow modules, apps, and services to help speed up and simplify your workflow. Edit content easily in a timeline across all apps in MediaCentral | Cloud UX, including MediaCentral | Search and Browse. Work more intuitively with improved views and interface interaction. Get support for Avid DNxHR SDR formats. Develop third-party connectors to the platform more efficiently. And much more.
Expand your capabilities with Microsoft services
Using Microsoft Azure for cloud-based media production? MediaCentral supports both Microsoft Azure Video Indexer and Azure Encoder, enabling you to integrate Microsoft Cognitive Services and Media Services within MediaCentral. From adding AI, speech-to-text, and machine-learning capabilities to your workflow, to accessing media analytics to gain actionable insights from your content, a world of opportunity awaits.