RTVE Catalyuna upgraded its news production workflow with Avid Maestro Designer 1862 x 1040

RTVE Catalunya Unlocks New Creativity and the Power of HD to Engage Audiences

RTVE San Cugat is the Catalonian arm of Spanish Radio and Television Corporation (RTVE), the Spanish national broadcaster with a presence in 17 regions across the country. Using Avid tools and solutions from capture to broadcast, RTVE Catalunya produces high-quality news content for all seven RTVE channels and manages Teledeporte, a 24-hour sports channel.

Recently, RTVE upgraded its production workflow with Avid Maestro | Designer for faster, more creative graphics conception, including true HD. The powerful graphics solution gives the RTVE Catalunya team the ability to create captivating, real-time graphics without the need for pre-rendering content, scripting, or programming.

Creative power

RTVE recognized the growing significance of advanced graphics capabilities and the short- and long-term business benefits they can bring. “I think graphics are an increasingly important element in the context and explanation of a message,” said Ignacio Javier Victoria, content manager at RTVE. “It helps keep people on your broadcast, and with your program because what you’re offering them is more attractive and more modern. Without Avid, we wouldn’t be able to take production forward.”

At the core, graphics workflows center on creative power, speed and efficiency. With Maestro | Designer, designers and journalists have the tools to develop more complex and attractive graphics at their fingertips, which translates into more compelling programming for viewers. Titles, results, character labeling and subtitling are all achieved with the Maestro real-time graphics generator. But that’s not all.

With Maestro | Designer’s modern and Intuitive interface, RTVE Catalunya can create and match the perfect graphic to a given story, then use it as a template that can be updated dynamically multiple times throughout a production. Graphics can even be updated automatically as information changes, ideal for representing real-time news events, changing sports scores, and up-to-the-minute weather updates.

RTVE Catalyuna uses Maestro Designer to deliver immersive HD graphics 900 x 457

More intelligent design

Alongside Media Composer, Maestro | Designer speeds graphics’ creation, removes complexity and streamlines production to save costs. It also integrates with leading third-party design and 3D modeling tools. Plus, with the News Producer plugin, journalists can quickly and easily access template libraries, preview graphics and add them to the newsroom system's rundown—all using an integrated tool from their own workstations.

Maestro | Designer joins an already robust, end-to-end Avid production workflow, including MediaCentral | Newsroom Management and Avid shared storage, that puts creative storytelling at its core. Maestro | News, the universal controller for video and graphics, facilitates everything from on-air and interactive graphics to virtual studio displays. For media ingest and playout, the versatile AirSpeed | 5500 multichannel video server works to accelerate RTVE’s workflow, allowing the team to easily manage feeds, live acquisition, content production, and play-to-air demands.

I think graphics are an increasingly important element in the context and explanation of a message. It helps keep people on your broadcast, and with your program because what you’re offering them is more attractive and more modern.

Ignacio Javier Victoria, Content Manager

Unlimited possibilities

Together, Avid tools led by Maestro | Designer, empower the RTVE Catalunya team to design and deliver almost anything imaginable, effortlessly, including HD. Now viewers of RTVE’s most watched channels and programs can enjoy with stunning HD graphics.

Miquel López, graphics designer at RTVE sums up the new creative landscape. “Our production teams are always working closely working with the graphic design area on new and more intelligent ways to put visuals on the air. Now, the only limitation is the imagination of the designer.”

Learn how Maestro | Designer can bring your graphics workflow into the future.

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